Small Business, Purposeful Leadership:Agrocom Case Study (2006-2013)

1. Founded at IIT Bombay’s business incubator by 5 cofounders in 2006
2. At inception (2006) Agrocom was awarded with the transfer of technology of aAQUA and Weather Station Research at IITB
3. 3 Cofounders have prior experience of being part of the founding team of early stage ventures abroad (Krithi Ramamritham, Anil Bahuman and Bishnu Pradhan). Two cofounders have bachelors degree from the IITs.
4. Agrocom was awarded seed loan of Rs 12 Lakhs that it paid back in full after it became cash flow positive. The management team delivered the projections in the aAQUA business plan
5. 4 contracts worth over 8.6 crores (World Bank, 2007 & a Singapore based Development fund 2005 and
2006, ICRISAT and DST) for taking new media to rural consumers.
6. Interview with Express Computer, Times of India, Indian Express, Hindustan Times, Telegraph (UK), CNN-IBN, NDTV, Sahyadri TV Channels
7. Published in IEEE Internet Computing, WWW Conference and several database conferences
8. Published www.aaqua.org/m – The world’s first mobile portal dedicated to farmers. Consulted for Nokia in testing some of these applications. Tested Nokia Symbian and Google Android platforms.
9. First Farmer Portal to have online visitors from more than 300 Districts from all states in India
10. Over 30,000 subscriptions of aAQUA Products
11. 2.5 Lakh farmers reached (estimated at each farmer sharing with 10 others (Based on field visit observations)
12. Mobile Products 10 states (Goa, Maharashtra, Karnataka, Andhra Pradhesh, Madhya Pradesh, Bihar, Uttar Pradesh, Uttarakhand, Punjab and Harayana) in India
13. $20,00,000 (over Rs 10 Crores) is the maximum reported financial benefit to farmers in one district. Here Agrocom saved 5 sprays per acre amounting to a savings of Rs 2000 per acre.
14. Over 140 crop types from aAQUA, updated with farmer questions arriving every hour from half the country makes Agrocom the largest single network of localized content for farmers in India
15. CK Prahlad, S. Ramadorai awarded Agrocom the Best Business Plan at PanIIT 2008 sponsored by Venture East
16. Winner of the Pan-IIT Business Plan Competition, Dec 2008 awarded by CK Prahlad and Ramdorai
Manthan Award: Best eContent Website, 2005 for aAQUA today serves farmers from 150 districts. www.aaqua.org

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